Comcast chief is bullish on Olympics, NBC programming

03/22/2013 | · Adweek · Broadcasting & Cable

Comcast's $4.38 billion investment in future Olympic telecasts may not result in huge profits but will be "a fantastic platform for our company," Comcast CEO Brian Roberts said during an appearance in Washington, D.C. Roberts also praised the management skills of NBCUniversal CEO Steve Burke and added that he had a "super person" developing content for NBC in Bob Greenblatt. "He's going to get grief when it fails and praise when it succeeds," Burke said. "And there is going to be more of that attention than any business going because it's NBC."

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