From data points to dollar signs: Mastering segmentation for success

03/22/2013

Segmentation is a technique based on the knowledge that all consumers are not exactly alike – and adds emphasis to why marketing campaigns should be just as unique as your customers. A new white paper by Steelhouse in the Shop.org library examines the ways retailers can use real-time campaign platforms to deliver tailored customer experiences based on behavior, geography, and other advanced segmentation tactics that drive increased brand engagement and higher conversion ratios. Download the white paper.

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http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-1078.pdf

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