From data points to dollar signs: Mastering segmentation for success

03/22/2013

Segmentation is a technique based on the knowledge that all consumers are not exactly alike – and adds emphasis to why marketing campaigns should be just as unique as your customers. A new white paper by Steelhouse in the Shop.org library examines the ways retailers can use real-time campaign platforms to deliver tailored customer experiences based on behavior, geography, and other advanced segmentation tactics that drive increased brand engagement and higher conversion ratios. Download the white paper.

View Full Article in:

http://www.shop.org/c/document_library/get_file?folderId=164&name=DLFE-1078.pdf

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