Exec: Netflix's "demand forecasting" worked with "House of Cards"

03/22/2013 | Broadcasting & Cable

Netflix's "House of Cards" clicked with audiences right away, living up to the "demand forecasting" model that predicted the combination of its British inspiration, star Kevin Spacey and director David Fincher would spur interest in the show, according to Ted Sarandos, the video service's chief content officer. Netflix also had an advantage over traditional TV, Sarandos added. "Not only do we know the pool of people that's already interested, but if you were going to hate 'House of Cards,' we didn't do anything to get it in front of you. It's highly targeted," he said.

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