Innovation plus sustainability also equals better risk management

03/22/2013 | AICPA Insights

Trailblazing companies including SodaStream, General Electric and IBM have coupled the concepts of innovation and sustainability to create strong products and growing marketshare, writes Scott Showalter. Another benefit is that this process is a good risk-management tool. Such an investment, he writes, "comes along with an increased identification of risks and reduced costs."

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