Mother's and Father's days: Mom-and-pop marketing ideas

03/22/2013 | DAYSPA magazine

Mother's Day and Father's Day can be jointly promoted by a spa hoping to get multigenerational female business as well as draw new male clientele, experts say. Divide up marketing dollars between the two holidays and choose freebies such as chocolate and Champagne that can appeal to both sexes, they advise. And make promotion simple, alerting local media and considering couples-focused marketing.

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