YouTube translates success to mobile, but marketers need more

03/22/2013 | Mobile Marketer

YouTube should turn its attention to better serving marketers, now that it has passed the 1 billion count of active users with a rapidly growing mobile audience, analysts say. Advertisers, for instance, should be able to tell what pre-roll ads may be attached to their content and need better ways to target their content in YouTube and beyond. "YouTube videos are perfectly optimized for all mobile devices, and its TrueView ads work nicely on mobile as well. So they've done a great job to date, but what it needs to do moving forward is figure out how to turn this into a scalable business," said Laundry Service's Jason Stein.

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