Jimmy Dean taps busy moms for brand sizzle

03/23/2010 | Brandweek

At the IRI Reinventing CPG Summit, Sara Lee CMO Philippe Schaillee explained that morning routines were studied as part of an effort to energize the Jimmy Dean brand. The company saw an opportunity with the "chaotic compromiser," busy moms who know there are better breakfast choices, and shifted its messages from a happy breakfast to a lasting one.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Culinary Arts Chef Instructor
The Culinary Institute of America
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations