Google sees "crazy, rapid" evolution in mobile advertising

03/23/2012 | eMarketer

Mobile advertising is booming, but marketers still have plenty of big, thorny problems to solve, says Google's mobile chief Jason Spero. Mobile is playing markedly different roles in retail, local and other areas, and marketers are having to adjust their strategies accordingly. "We're in a crazy, rapid evolutionary phase in mobile," Spero says.

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