Tactics for link building should tie into larger plan

03/23/2012 | MarketingSherpa

Creatively re-purposing data for marketing purposes and integrating multiple tactics into an overarching strategy are two of the tips offered in this MarketingSherpa online guide to link building. Writing great content for blogs and participating in social networks to engage your audience are the keys to activating inbound links, Adam T. Sutton writes.

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