Using big-data analytics to improve your business

03/23/2012 | Business Finance

Big-data analytics can help organizations to make decisions and adjust to changing business realities, Pankaj Kulshreshtha writes. Analytics can be used to evaluate risk and to judge the performance of marketing initiatives, among other functions. "There are various organizational models that can work to embed analytics in an organization," he writes. "Of equal importance, however, is creating an enabling culture that will be receptive to big-data analytics."

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