Using big-data analytics to improve your business

03/23/2012 | Business Finance

Big-data analytics can help organizations to make decisions and adjust to changing business realities, Pankaj Kulshreshtha writes. Analytics can be used to evaluate risk and to judge the performance of marketing initiatives, among other functions. "There are various organizational models that can work to embed analytics in an organization," he writes. "Of equal importance, however, is creating an enabling culture that will be receptive to big-data analytics."

View Full Article in:

Business Finance

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Media Manager
Neiman Marcus
New York, New York
Senior Account Executive
Macy's
New York, New York
TAX MANAGER
Ralph Lauren
Lyndhurst, New Jersey
Branch Manager
Crescent Electric Supply Co.
Sheridan, WY
Marketing Campaign Planner: Bloomingdale's, New York, NY
Bloomingdale's
New York, New York