Hasbro to parents: "Think outside the (Easter) basket"

03/24/2006 | Advertising Age (tiered subscription model)

Hasbro Games has a marketing message for parents this spring: "Think outside the basket" and consider nonedible Easter treats like the company's Candyland or other classic games. While Hasbro is viewing Easter as a second important selling season after Christmas, some groups are decrying the secularization of another religious holiday.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA