Hasbro to parents: "Think outside the (Easter) basket"

03/24/2006 | Advertising Age (tiered subscription model)

Hasbro Games has a marketing message for parents this spring: "Think outside the basket" and consider nonedible Easter treats like the company's Candyland or other classic games. While Hasbro is viewing Easter as a second important selling season after Christmas, some groups are decrying the secularization of another religious holiday.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY