Hasbro to parents: "Think outside the (Easter) basket"

03/24/2006 | Advertising Age (tiered subscription model)

Hasbro Games has a marketing message for parents this spring: "Think outside the basket" and consider nonedible Easter treats like the company's Candyland or other classic games. While Hasbro is viewing Easter as a second important selling season after Christmas, some groups are decrying the secularization of another religious holiday.

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