OpenTable serves up mobile-marketing tips

03/24/2010 | TheNextWeb.com

With 2 million mobile users generating $100 million in sales, restaurant-reservation site OpenTable knows a thing or two about mobile marketing. The key to success, says OpenTable's Scott Jampol, is to focus ad spending in short, sharp bursts to cut through the noise and generate the kind of buzz that can amplify your marketing efforts.

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