Analysts: Cable nets to get bigger slice of TV ad pie

03/24/2013 | Wall Street Journal, The

Cable will likely boost its upfront ad-sales volume by 5% this year, outpacing the 2% overall gain in this year's upfront and beating broadcast, which is expected to be down 2%. "More TV ad dollars are expected to move to cable channels, a shift that has accelerated in the past couple of years. But both broadcast and cable television are facing more intense competition from online media, including Web video outlets," write Suzanne Vranica and William Launder.

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Wall Street Journal, The

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