Broadcast nets could see upfronts turn upside down

03/24/2013 | Wall Street Journal, The

The broadcast-television upfront might be down this year, ad-sales analysts say. Magna Global predicts that even though the total TV upfront take might be up about 2%, broadcast networks' volume could fall 2% while cable's share rises 5%. "More TV ad dollars are expected to move to cable channels, a shift that has accelerated in the past couple of years. But both broadcast and cable television are facing more intense competition from online media, including Web video outlets," write Suzanne Vranica and William Launder.

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