Build your brand with your employees' help

03/24/2013 | Forbes

Companies can leverage the power of happy, engaged employees in building their corporate reputation and brand, writes speaker and consultant Kare Anderson. To do this, she writes, businesses should use employees to speak positively about the company, tapping their ideas to become ambassadors for your business' brand, and remember that if even a few workers bad-mouth your business, it will hurt your firm's reputation.

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