Communicate your enthusiasm to close more sales

03/24/2013 | Duct Tape Marketing

The key to success in sales is to communicate your enthusiasm for the product to your target audience, writes Sean D'Souza. To accomplish this goal, pick out the most exciting aspect of your product, and focus on that. "[Y]ou can't be enthusiastic if you're bogged down with seven hundred features and benefits. So instead you isolate just one," he writes.

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