How a membership-services model could aid flagging papers

03/24/2013 | Street Fight

Organizations such as AAA thrive in the digital age because they offer tangible benefits for membership, and newspapers are well positioned in their communities to do the same, writes Matt Sokoloff. "[I]t's possible that newspapers could do better if they look to their core audience -- families in the community -- and offer new products and services that they need."

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