Mullen promises Honda more emotion in Acura advertising

03/24/2013 | Advertising Age (tiered subscription model)

Mullen promised to inject more emotion and stay on message in order to win Honda's Acura account over incumbent RPA. Mullen's presentation included a diorama with a camera previewing how spots would look. American Honda Chief Marketing Officer Mike Accavitti says Mullen will help to fill the "gap between the customer perception of what Acura is, and the luxury that is in our cars."

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