Tide aims to clean up with mobile-video ad campaigns

03/24/2013 | eMarketer

Tide is blending mobile video into its ad campaigns in a bid to keep its edge, says Procter & Gamble digital brand manager Eric Gruen. "We want to be at the cutting edge of innovation. And truthfully, the best way to do that is to continue to invest in mediums like mobile video," Gruen says.

View Full Article in:

eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA