Google Sitelinks works, but the cost per click adds up

03/25/2010 | Advertising Age (tiered subscription model)

Google's Ad Sitelinks format, which allows advertisers to pay for sub-listings beneath their search results, gets rates 30% to 40% better than standard search ads, Google reports. Those clicks can mean significantly higher bills for advertisers, but the conversion rates appear to be worth it.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA