Google Sitelinks works, but the cost per click adds up

03/25/2010 | Advertising Age (tiered subscription model)

Google's Ad Sitelinks format, which allows advertisers to pay for sub-listings beneath their search results, gets rates 30% to 40% better than standard search ads, Google reports. Those clicks can mean significantly higher bills for advertisers, but the conversion rates appear to be worth it.

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Advertising Age (tiered subscription model)

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