Google Sitelinks works, but the cost per click adds up

03/25/2010 | Advertising Age (tiered subscription model)

Google's Ad Sitelinks format, which allows advertisers to pay for sub-listings beneath their search results, gets rates 30% to 40% better than standard search ads, Google reports. Those clicks can mean significantly higher bills for advertisers, but the conversion rates appear to be worth it.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY