Australian boomers are loyal to domestic online retailers

03/25/2012 | Dynamic Business online (Australia)

Boomers who shop online in Australia show a "strong underlying desire" to support local retailers rather than buy abroad, distinguishing them from younger generations, according to a MasterCard survey. According to the study, 71% of online shoppers ages 50 to 64 purchase from onshore sources.

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Dynamic Business online (Australia)