Bumps in the road for P&G

03/25/2012 | Advertising Age (tiered subscription model)

Procter & Gamble is growing 4% a year, but there are signs of trouble, including retailer ratings that have dropped four years in a row, problems with Tide Pods and other product launches, and decreased effectiveness of ads. The company is hoping to gain momentum by putting its focus on digital marketing, but the company's status as media-buyer front-runner may not be an advantage.

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