Your workers are monsters, and they want your cookies

03/25/2012 | New York Times (tiered subscription model), The

Trying to sell people on a new idea or a far-reaching goal can be tough -- but workers can be won over if you "feed the monster a cookie," says Edatanetworks founder and CEO Terry Tietzen. That means breaking an idea down into delicious, bite-sized pieces in order to get people hooked. "People need the buy-in. Give them little nibbles and then they'll get there soon enough," Tietzen explained.

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New York Times (tiered subscription model), The