AT&T spots let creative kids "go a bit weird"

03/25/2013 | Advertising Age (tiered subscription model)

BBDO Atlanta's commercials for AT&T's "It's not complicated" campaign have become a sensation by unleashing the imagination of the first-grader, writes Ann-Christine Diaz. The team rolled out a variation for the NCAA basketball tournament where a little girl's example of doing two things at once becomes a discussion about the "pickle roll." The spots are scripted as a backup to guided improv, but the spontaneous material is always best, the spots' creatives say. "I've found it's best to let things go a bit weird before butting in," says Jorma Taccone, the commercial's director.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH