Marketers should not overlook practice managers

03/25/2013 | Pharmalot.com

Practice managers often influence oncologists' prescribing patterns based on how easy or difficult it is to deal with drugmakers, patient assistance programs and insurers, according to market research firm Reimbursement Intelligence. "Practice managers are the gatekeepers and need to find the most support for the patients," said Reimbursement Intelligence CEO Rhonda Greenapple. Practice managers' negative experiences may translate into fewer prescriptions for a particular drugmaker's products, Greenapple said.

View Full Article in:

Pharmalot.com

Published in Brief:

SmartBrief Job Listings for Health Care

Job Title Company Location
Health Care Exchange Account Manager
Kaiser Permanente
San Diego, CA
Director, Health Plan Claims Operations
Group Health Cooperative
Seattle, WA
Stop Loss Sales Executive
Blue Cross Blue Shield of MA
Boston, MA
Field Representative-Oklahoma and Kansas
National Rural Electric Cooperative Association (NRECA)
Multiple Locations, SL_Multiple Locations
Vice President, Idaho Regional Director
PacificSource
Boise, ID