National Geographic boosts its brand with ongoing series

03/25/2013 | Variety (subscription required)

National Geographic is in "a wonderful position" for the upfront, because of the success of ongoing series, notably "Doomsday Preppers" and "Diggers," according to CEO David Lyle. The network is also having success with its new emphasis on scripted programming, such as "Killing Lincoln," while its sibling channel, Nat Geo Wild, has boosted its viewership by 28% compared with last year.

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