Native ads show more brand lift than traditional pre-roll

03/25/2013 | MediaPost Communications

Native advertising has more influence on brand lift that standard pre-roll, according to a study conducted by Sharethrough with Nielsen Online Brand Effect. Jarritos soft drink was one of the brands tested. Native ads tended to be more likely to leave viewers with a favorable impression of a brand than pre-roll ads, and in one case a pre-roll ad actually increased the likelihood that a viewer would say they had an unfavorable or very unfavorable impression of the brand. "Native ads outperformed pre-roll regardless of the category or the marketing objectives of the five measured advertisers," Nielsen noted.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY