Pepsi shake-up includes more design changes, flexible use of logo

03/25/2013 | Advertising Age (tiered subscription model)

The first Pepsi bottle redesign in 16 years will be followed by a redesign of most of the associated touch points, including coolers, trucks, packaging and in-store marketing materials, writes Natalie Zmuda. The brand will employ a strategy of "strategic variance" when it comes to using the red, white and blue logo introduced in 2008 -- it will be unmistakable despite being referenced in several distinct variations, according to Brad Jakeman, president of the global beverages group.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
http://urbanairship.com
Portland, OR
Business Development Associate
inMarket Media LLC
CA
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA