Rapid response, enticing content key to engaged Facebook community

03/25/2013 | iMedia Connection

Brands such as Wendy's and Redbox have built engaged Facebook communities by responding quickly to comments and posting questions for fans, along with information about specials and fun items to their news feed, writes Keith Pape. The combination gives customers a reason to visit a brands page and post content that shows up in their news feed, he notes.

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