Spam social media campaign looks to capitalize on buzzworthy topics

03/25/2013 | Star Tribune (Minneapolis-St. Paul, Minn.)

Hormel is using event-timed social media posts featuring its "Sir Can-A-Lot" mascot to get people talking about Spam. For the campaign, a dedicated team scours the Internet to find out what topics are popular and creates social media posts about them as part of its effort to drive online engagement around the popular canned luncheon meat.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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