Sundance Channel's decision to become an ad-supported network could be a boon for marketers trying to reach its higher-income, 25-to-54 audience, said Jon Dobbin, director of client services for KSL Media. AMC Networks, Sundance's parent, plans to invest more cash in the channel to increase its original programming and expand beyond its current base of 50.2 million homes.
Sundance Channel sees growth potential in being ad-driven net
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