U.K. mobile users like to consume content at home, study finds

03/25/2013 | Mobile Marketing Magazine

U.K. mobile users are increasingly screen agnostic when it comes to consuming content, and they like to use their devices when in their homes, according to a study by YuMe and Decipher. In addition, video advertising was found most effective on any device, with brand recall 3.5 times higher for video than for banner ads.

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