U.K.'s Weve offers marketers a package of mobile services

03/25/2013 | MarketingWeek.co.uk (U.K) (free content)

The U.K.'s Weve offers brands a 15 million-strong customer base for mobile marketing and loyalty programmes, including messaging, location-based advertising and video spanning the networks of the country's three biggest mobile operators. Mobile wallet payments are also planned for the joint venture, which is now trying to sign up marketers.

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MarketingWeek.co.uk (U.K) (free content)