If the results of inbound-marketing efforts are dwindling over time, it might be because you've cast too wide a net and aren't reaching decision-makers, Dayna Rothman writes. Instead of producing more me-too marketing in a crowded field, remember "[t]he solution to too much noise is not to make more noise, but to sound different," Rothman writes. Also, consider whether your particular prospects would be better candidates for outbound marketing.
What to do if your inbound marketing fails
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