Why Douglas Conant left his comfort zone to save Campbell Soup

03/25/2013 | HBS Working Knowledge

Former Campbell Soup CEO Douglas Conant had to shed his natural introvert after he took over the corner office. Turning around a struggling company required clear, personal communication designed to challenge the status quo and reinvigorate Campbell's corporate culture. "People aren't mind readers," Conant says. "I had to go out on a limb and talk about my vision for going forward in an uncomfortable way."

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