Why pay-walled newspapers should turn to video ads instead

03/25/2013 | Media Week (U.K.)

Newspapers should consider dropping their metered pay walls in favor of offering users a choice of video advertisements to pick from before accessing content, some experts say. Pierre Chappaz, co-founder of the video-ad company Ebuzzing, cites statistics that indicate an "advertising wall" that lets users decide which ad they want to view can double click-thru rates and boost ad recall by nearly 300%.

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Media Week (U.K.)

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