Agencies worry more clients will be like Nike

03/26/2007 | Wall Street Journal (free content), The

The recent move by Nike to look for a new shop to augment the work of longtime agency Wieden + Kennedy is just another example of the massive changes taking place in the advertising industry as a result of the rise of the Internet. The message for Madison Avenue appears to be that brilliantly executed TV campaigns aren't enough in a digital world.

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Wall Street Journal (free content), The

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