Agencies worry more clients will be like Nike

03/26/2007 | Wall Street Journal (free content), The

The recent move by Nike to look for a new shop to augment the work of longtime agency Wieden + Kennedy is just another example of the massive changes taking place in the advertising industry as a result of the rise of the Internet. The message for Madison Avenue appears to be that brilliantly executed TV campaigns aren't enough in a digital world.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY