What tweeting teeny-boppers can teach your brand

03/26/2010 | WebProNews (Lexington, Ky.)

Teen pop star Justin Bieber got his break after being spotted on YouTube, and now he's relying on tweeting teeny-boppers to publicize his new album. His success holds lessons for marketers, writes Chris Crum: Stay in tune with pop culture and attuned to the power of young people, and do everything you can to amplify the buzz that builds around your brand.

View Full Article in:

WebProNews (Lexington, Ky.)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Account Executive, West Coast
DeviantART
Los Angeles, CA