Ad spending is shifting to TV, social media from print

03/26/2012 | Advertising Age (tiered subscription model) · eMarketer

Social media ad spending was up in the first quarter, but the dollars came from other sources on the Web as well as print and radio, not TV, according to estimates by Magna Global. TV spending was up 4.5% for the period, while print lost 5.6%. For the year, Magna predicts political and Olympic advertising will raise TV spending 6.8%, while newspapers and magazines see 6% and 5.9% less ad revenue.

View Full Article in:

Advertising Age (tiered subscription model) · eMarketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Product Management
comScore, Inc
Reston, VA
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY