Social media ad spending was up in the first quarter, but the dollars came from other sources on the Web as well as print and radio, not TV, according to estimates by Magna Global. TV spending was up 4.5% for the period, while print lost 5.6%. For the year, Magna predicts political and Olympic advertising will raise TV spending 6.8%, while newspapers and magazines see 6% and 5.9% less ad revenue.
Ad spending is shifting to TV, social media from print
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals