B2B marketers need to use video, too

03/26/2012 | B2BBloggers.com

Business-to-business companies have been reluctant to adopt video marketing, but the platform has become "more of a necessity in recent years," writes Chris Peterson of Straight North. Create short videos that get right to the point and make use of graphics, he recommends. To make your videos as effective as possible, include keywords in the video tags and put a link to your company at the beginning of the description.

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