Harley-Davidson shows off its fans via a social campaign

03/26/2012 | Ragan.com

Harley-Davidson turned to Twitter to find fans to star in a video campaign, drawing hundreds of responses via a hashtag-based recruitment drive. The campaign, which grew out of a suggestion submitted via the motorcycle-maker's Facebook application, aims to showcase the diversity of Harley owners, and features police, teachers, teens and soccer moms showing off their bikes.

View Full Article in:

Ragan.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY