Harley-Davidson shows off its fans via a social campaign

03/26/2012 | Ragan.com

Harley-Davidson turned to Twitter to find fans to star in a video campaign, drawing hundreds of responses via a hashtag-based recruitment drive. The campaign, which grew out of a suggestion submitted via the motorcycle-maker's Facebook application, aims to showcase the diversity of Harley owners, and features police, teachers, teens and soccer moms showing off their bikes.

View Full Article in:

Ragan.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA