Harley-Davidson shows off its fans via a social campaign

03/26/2012 | Ragan.com

Harley-Davidson turned to Twitter to find fans to star in a video campaign, drawing hundreds of responses via a hashtag-based recruitment drive. The campaign, which grew out of a suggestion submitted via the motorcycle-maker's Facebook application, aims to showcase the diversity of Harley owners, and features police, teachers, teens and soccer moms showing off their bikes.

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