Lessons on embedding green into marketing from Panasonic

03/26/2012 | Wall Street Journal, The

Green marketing shouldn't be about creating niche eco-products that sell at a premium, but rather about injecting sustainability into a company's core products and services, says Betty Noonan, senior vice president at Panasonic Consumer Marketing Co. of North America. "Those that are doing it best are really embedding green into the whole thought process of marketing," she explains.

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