3 key omnichannel retail trends for 2013

03/26/2013 | Multichannel Merchant

Online retail and the rapid rise of mobile technology aren't putting an end to brick-and-mortar stores, but they are transforming the way consumers use them, writes Domo COO Steve Wellen. Omnichannel retailers that "think showrooms instead of traditional stores," incorporate tablets and other mobile technology, and adapt to the different ways shoppers use different mobile devices will more than hold their own against pure-play online retailers, he writes.

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Multichannel Merchant

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