Approaching YouTube with a strategy

03/26/2013 | Entrepreneur online

The first step for creating a YouTube channel for your business is to have a clear goal in mind, according to Lane Shackleton, product manager for YouTube. This "helps clarify not only the type of video content you'll provide, but also exactly what you hope to gain from providing it," he said. Write short video descriptions and create content that is educational and entertaining rather than purely promotional, experts recommend.

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