Brands sign on for NCAA's March Madness on mobile:

03/26/2013 | Mobile Marketer

Brands such as Coca-Cola, Capital One, Acura and Taco Bell are sponsoring the NCAA's second-screen initiative, bringing all 67 March Madness college basketball games to iOS and Android mobile devices via an application. The app also includes radio streaming as well as scores and team and player stats.

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