ComScore's new metrics show mobile's growing influence

03/26/2013 | MediaPost Communications

ComScore's new Media Metrix Multi-Platform reporting system combines audience metrics from applications and websites on a variety of platforms. February data show that desktop-only traffic to sites such as Google, Yahoo and Microsoft is similar to past reports, but that cross-platform use indicates dramatic audience growth in Groupon, Zynga and Pandora.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA