U.S. ad spending rose 4% in the first two months of 2013 compared with the same period last year, according to Standard Media Index. Only radio and television were down, because of spending on political campaigns in 2012. Aggregated spending on digital, which includes online display, video, search, social, mobile and e-mail, rose 16% to represent 21.7% of the total spend, second only to broadcast media.
Digital buys led 2013 U.S. ad spend up 4% through February
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA