Digital buys led 2013 U.S. ad spend up 4% through February

03/26/2013 | MediaPost Communications

U.S. ad spending rose 4% in the first two months of 2013 compared with the same period last year, according to Standard Media Index. Only radio and television were down, because of spending on political campaigns in 2012. Aggregated spending on digital, which includes online display, video, search, social, mobile and e-mail, rose 16% to represent 21.7% of the total spend, second only to broadcast media.

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