Facebook brings FBX ads to desktop users' news feeds

03/26/2013 | Advertising Age (tiered subscription model)

Retargeted ads from sites such as Zappos, Zipcar and Bonobos will appear in Facebook users' news feeds thanks to a move by Facebook to incorporate ads from its FBX ad exchange into the feeds. The shift could lead to increased FBX pricing, which has been 82% lower than for conventional Web retargeting. "More demand will always make the auction more competitive," Facebook's Brian Boland says.

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