Facebook brings FBX ads to desktop users' news feeds

03/26/2013 | Advertising Age (tiered subscription model)

Retargeted ads from sites such as Zappos, Zipcar and Bonobos will appear in Facebook users' news feeds, thanks to a move by Facebook to incorporate ads from its FBX ad exchange into the feeds. The shift could lead to increased FBX pricing, which has been 82% lower than for conventional Web retargeting. "More demand will always make the auction more competitive," Facebook's Brian Boland says.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA