Google tool will help calculate ROI on mobile campaigns

03/26/2013 | TechCrunch

Google has unveiled a new tool dubbed "Full Value of Mobile," which promises to calculate the return on investment of businesses' mobile-marketing efforts. The calculator aims to track metrics such as phone calls directly generated by mobile ads, and to provide insights into the relative effectiveness of cross-platform and single-platform campaigns.

View Full Article in:

TechCrunch

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Yield Manager
Mashable
New York, NY